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Service that counts, an experience that matters

UW–Milwaukee's Innovative Weather trains the next generation of meteorologists while providing weather-related services to the community and business partners throughout southeastern Wisconsin and the Midwest. Led by Dr. Paul Roebber and Mike Westendorf, Innovative Weather gives students hands-on experience in operational meteorology and professional job skills. They also provide community and business partners with reliable risk assessment forecasts and services and they provide Milwaukee radio listeners with accurate and in-depth weather forecasts on 89.7 WUWM.

The Innovative Weather mission is three-fold:

  • Give advanced UWM students the tools and hands-on meteorological experiences to build the professional skills to positively impact their communities.
  • Provide local and regional organizations with high-quality forecast services tailored to their specific needs and objectives.
  • Explore and expand the boundaries of weather research by applying innovative research methods to real-world issues.

Protecting Client Operations

Adverse weather affects every business differently. That's why we work with our partners to learn the specific needs of their operations. Using trusted radar diagnostic tools and the most innovative technology available, we deliver timely forecasts with relevant information for practical applications. Our diverse roster includes companies in the fields of energy, transportation, education, and broadcasting.

See our Partnerships page to learn more about the benefits of becoming an Innovative Weather partner.

Advancing Student Careers

Innovative Weather hires UW-Milwaukee students pursuing degrees in atmospheric science or related fields. Employees develop skills in short- and long-range forecasting, broadcasting, and client communication as they progress from intern to meteorologist. Our rigorous 24/7 schedule prepares students for the demands of a career in meteorology. Our students also receive excellent training to acquire the soft skills that so many companies are seeking.

Check out our Internships page to learn about how Innovative Weather provides our students with practical real-world knowledge and experiences.

What Is Innovative Weather?

Innovative Weather video

Innovative Weather at the University of Wisconsin–Milwaukee
3230 E. Kenwood Blvd., Milwaukee, WI 53211 (view map)
E-mail: mike@innovativeweather.com
(414) 229-2900